That question may leave you scratching your head, but there is a real challenge in it, for all you financial whizzes. The only way VEFM is going to be of any lasting benefit to pet owners in need is to have a large enough stash of money in the bank (or in liquid investments) and to have a large enough monthly income stream (from pledges and subscribers) to become self-sustainable, without having to go straight to individual donations for everything we do.
Here's what I mean---
(1) A certain amount of money in the bank will generate enough monthly interest income to be able to use the interest without tapping into the principal. Let's call the money in the bank, "B". Let's call the interest, "E".
(2) Monthly subscriptions and pledges can be budgeted to assume a monthly income stream of, say, "S". Let's call the number of individuals who pledge, "P", and the monthly pledge amount per person, "D".
(3) We will have to decide how many animals we expect to help each month--call this number, "A".
(4) We will also have to decide how much we expect to pay out for the average animal helped--call this number, "H". That leaves a total amount needed per month (called "M") as A X H.
Let's arbitrarily decide that our early goal is to help ten animals each month, with an average amount paid out to be $1,000. A = 10. H = 1000. Therefore, M = A X H = $10,000.
HERE'S THE CHALLENGE---
(1) How much do we have to raise in out-and-out donations, to put in the bank?.....In other words, what is "B"?
(2) What is a reasonable number of people we can expect to donate a monthly amount?.....In other words, what number is a reasonable goal for "P"?
(3) What is a reasonable monthly pledge for the average person to make?.....In other words, what number is a reasonable goal for "D"?
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